3 Ways Your Dealership Can Tap Into Customer Emotions
Shoppers have more options today than ever before. Technology makes it possible for everyone to shop around to their hearts’ content, so brand loyalty has become elusive. But though they’re The post 3...
View ArticleUtilizing a Recruiter Enhances Chances for Successful Business Development...
Huntersville, NC — June 7, 2018 — Building a successful business development culture at an automotive retail dealership requires planning, training, practice, and data analysis, but...
View ArticleThe Secret to Recruiting Superior Millennial Employees
Millennial employees now make up a huge percentage of the American workforce—and that number is growing. Experts estimate that by 2025, as much as 75% of the work force will The post The Secret to...
View ArticlePrices of Used Vehicles Hit Record High, According to Latest Edmunds Used Car...
Santa Monica, CA — June 12, 2018 — Shoppers seeking bargains on used vehicles might find them harder to come by when they head to the dealership this summer, according The post Prices of Used Vehicles...
View ArticleDealer Reserve Remains in Jeopardy, Even With CFPB Rollback
The recently approved resolution to repeal the Consumer Financial Protection Bureau’s (CFPB) dealer participation guidance by both the U.S. Senate and House of Representatives got me thinking about the...
View ArticleManheim Invests in New Retail Reconditioning Center Near Silicon Valley
Hayward, CA — June 13, 2018 — Preparing for increased demand in its retail reconditioning business while anticipating growth in the vehicle mobility space, Manheim opened its 19th retail recon The post...
View ArticleWhy the Customer Experience Is at the Center of Auto Retail Disruption
Automotive retail is one of the most competitive consumer markets, with customers buying more vehicles than ever before in recent years. For dealers to succeed over the long term, they The post Why the...
View ArticleNextGear Capital Announces New Auditing Tool for Dealers
Carmel, IN — June 14, 2018 — To make a challenging audit process easier, NextGear Capital will be introducing a self-reconciliation tool that saves dealers time and provides them with The post NextGear...
View ArticleGet Ahead By Putting Your Customers First
Enterprise Rent-a-Car founder Jack Taylor had a simple philosophy: “Take care of your customers and employees first, and the profits will follow.” He grew Enterprise from a single location to The post...
View ArticleKey Takeaways From This Year’s Digital Marketing Strategies Conference
This year’s Digital Marketing Strategies Conference (DMSC) held in Napa Valley in June was a blast, and truly enlightening at the same time. The high caliber of content combined with The post Key...
View ArticleThe 5 Keys of Marketing and Selling to Women
On June 24-26, Women in Automotive (WIA), founded in 2015 by six female leaders in the automotive industry, will hold its latest conference in Orlando. The growth and success of The post The 5 Keys of...
View ArticleJody Devere, Mary Beth Vander Schaff, Kynzie Sims, Julie Rodgers, and Candice...
Portland, OR — June 18, 2018 — Compli, the automotive leader in HR and compliance automation solutions, is honored to announce Kynzie Sims, Compli’s Content Product Manager, will join fellow The post...
View ArticleFlashtalking Launches Personalized Video for Tier 2 Auto Delivering on Demand...
New York — June 19, 2018 (GLOBE NEWSWIRE) — Flashtalking, the leading global independent platform for ad management, data activation and unified insights today announced the launch of their new The...
View ArticledealerTEL Helps Dealerships Track Call Success at Most Crucial Point—After...
June 18, 2018 — dealerTEL, the only automotive technology provider that offers a 100% capture rate of inbound and outbound calls, today announced end-to-end campaign success metrics to help dealers The...
View ArticleNot Dead Yet: Sedan Sales Could Get Boost From Higher Interest Rates and Gas...
San Francisco — June 19, 2018 — The ever-shrinking sedan segment might just have some life left in it after all. Consumer interest in sedans could rebound in the wake The post Not Dead Yet: Sedan Sales...
View ArticleAre the Constants of the Auto Industry Proving to Be Its Achilles Heel?
Three months ago, I made a prediction in a LinkedIn post that only 5% of today’s car dealerships will survive the changes currently affecting the auto industry. Currently, most dealerships The post Are...
View ArticleKelley Blue Book Joins the Vin-UP Automotive Service Vehicle Equity Program
Asbury Park, NJ — June 19, 2018 — Automotive dealer service customers can now be instantly informed of a vehicle’s value, thanks to service valets and advisors being equipped with The post Kelley Blue...
View ArticleSearch Optics Appoints David Cox as North American President
San Diego, CA, and Detroit — June 19, 2018 — Search Optics®, a leading global digital marketing provider with expertise in the automotive industry, has announced the appointment of David The post...
View ArticleOver the Edge and Mepco Finance Corporation Partner to Provide 0% Financing...
Westerville, OH — June 13, 2018 — Over The Edge (OTE), a leader in technology for the automotive insurance and aftermarket product industry, today announced a partnership with Mepco Finance The post...
View ArticleWhat Are the Potential Impacts of Steel and Aluminum Tariffs on Dealers?
President Trump’s recent tariffs on steel and aluminum imports have posed serious drawbacks for the automotive industry, particularly for car dealers. While the aim of this recent policy is to The post...
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