Proof Positive: Adtaxi’s Quantum Significantly Boosts Campaign Performance
Denver — June 20, 2018 — Adtaxi, one of the nation’s fastest-growing digital marketing agencies, today launched its new company website. The revamped Adtaxi.com features a total redesign, interactive...
View ArticleWhat Is a Featured Snippet, and How Can It Increase Your Web Traffic by 30%?
Digital disruption is a hot topic—it’s happening everywhere. But it’s not bitcoin, blockchain, or artificial intelligence that I want to discuss. Instead, let’s discuss the impact of search engines on...
View ArticleRoadVantage Wins #1 Diamond Dealers’ Choice Award for the Second Year in a Row
Austin, TX — June 21, 2018 — RoadVantage has won Diamond in the 2018 Dealers’ Choice Awards in the F&I Products category, marking the second consecutive year the company has been The post...
View ArticleDan Flynn of CDK Global Joins Women in Automotive Advisory Board
Hoffman Estates, IL — June 25, 2018 — CDK Global (Nasdaq: CDK), a leading enabler of end-to-end automotive commerce, today announced that Dan Flynn, president, CDK North America, has joined The post...
View ArticleTop 6 Google My Business Optimization Tips for Dealers
Your Google My Business (GMB) listing and its subsequent knowledge panel (see example below) might have more to do with selling cars and service appointments than you think. (Check out The post Top 6...
View ArticleNicole Cockcroft Receives Cox Automotive Breakthrough Leader of the Year Award
Atlanta — June 26, 2018 — Cox Automotive awarded its Breakthrough Leader of the Year Award to Nicole Cockcroft (pictured above at left, with Nicole Ashe of Cox Automotive), services The post Nicole...
View ArticleRoadster Announces $15M in Funding to Satisfy Demand for Modern Omnichannel...
San Francisco — June 27, 2018 — Roadster, the leader in commerce solutions for car buying and leasing, today announced it has raised an additional $15 million in funding, led The post Roadster...
View ArticleStrong Economy Masks Auto Market Challenges, According to New Edmunds Report
Santa Monica, CA — June 27, 2018 — So far 2018 has been a strong but inconsistent year for the auto industry, and according to a new in-depth report from The post Strong Economy Masks Auto Market...
View ArticleMaximTrak Announces Zurich North America Integration
Wayne, PA — June 27, 2018 — MaximTrak Technologies, the automotive industry’s premier finance and insurance (F&I) platform provider, announced today an integration with Zurich North America. This...
View ArticleThe Global Auto Market Is Bouncing Back, With Digital Leading the Charge
Over the past year, the automotive industry has been through a number of shake-ups—some more disruptive than others—with a fear looming over the heads of industry professionals that the so-called The...
View ArticleNew Valassis Chatbot Streamlines Car Buying via Facebook Messenger
Livonia, MI — June 28, 2018 — Valassis Digital, a leader in digital marketing, announced today its newest chatbot solution to help automotive dealers better target potential car shoppers, reach The...
View ArticlePERQ Wins Top Honors in 16th Annual American Business Awards
Indianapolis, IN — June 27, 2018 — PERQ took home a Gold Stevie Award for “Entrepreneur: Founding Team of the Year.” The company won for its proven innovation and growth The post PERQ Wins Top Honors...
View ArticleAI-Powered Intelligent Messaging Technology from Digital Air Strike...
Scottsdale, AZ — June 28, 2018 — Digital Air Strike, the leading social media, intelligent messaging and digital engagement company, has integrated with Facebook to deploy its award-winning Artificial...
View ArticleWithout a Workflow Process, Your F&I Department Is Just Winging It
In October 1948, two brothers closed their hamburger restaurant, fired their carhops, streamlined their menu, reorganized their kitchen, and invented the Speedee Service System, which emphasized speed,...
View ArticleHow to Maintain Information Security During Summer Sales Events
Auto dealerships are often under the misconception that they are too small to be targeted in a data breach, but in reality, identity theft tied to auto loans and leases The post How to Maintain...
View ArticleDealerDNA Client Keeps Customers Online Longer With Transparent Vehicle Pricing
Somers, NY — July 2, 2018 — DealerDNA®, the only platform on the market that dynamically calculates the best possible vehicle payment, populates your website, and automatically updates your digital The...
View ArticleReports of the Death of Local Dealerships Have Been Greatly Exaggerated
In our current business economy, many people are predicting the end of smaller and local dealerships, but I see it differently. Yes, the industry is evolving, but the small and The post Reports of the...
View ArticleHow to Convert on the 3 Customer Buying Signals
We live in an age where technology provides dealerships with an immense amount of data about what customers want—but only if they read their buying signals correctly. Even though this The post How to...
View ArticleAuto Dealer Financing Gets a New Name and Capitalizes on Parent Company for...
Fort Lauderdale, FL — June 20, 2018 — A little over two years after being acquired by Mexico City-based Credito Real, AFS Acceptance LLC has announced it will be changing The post Auto Dealer Financing...
View ArticleHow Video Can Fill the Gaping Hole in the Middle Tier of Automotive Marketing
Modern, digital-savvy consumers are radically different than previous generations of auto shoppers. Over the past 20 years, Amazon has taught them to seek out highly personalized, frictionless...
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