Is “Vending Machine F&I” the Right Answer for Today’s Auto Buyer?
It’s been predicted in countless sci-fi books and movies and by talk show pundits that the doom of humanity will be at the hand of its own creation: artificial intelligence The post Is “Vending Machine...
View ArticleAll-New Autotrader Brings More Trust and Speed to Online Car Shopping and Buying
Atlanta — January 29, 2018 — Autotrader, which became the first nationwide online car shopping site more than 20 years ago, will undergo a dramatic transformation throughout 2018, resulting in The post...
View ArticleMaintain Your Service Department’s Effective Labor Rate With Prepaid Maintenance
A franchised car dealership’s service operation is like a factory whose products are labor and part sales. Service managers are charged with maximizing the output and the ROI for both The post Maintain...
View ArticleShift Your Digital Retail Strategy Into the Self-Service Era
It used to be that Black Friday was the biggest shopping day of the year, but now consumers actually adore Mondays, as long as they’re followed by the word “cyber.” The post Shift Your Digital Retail...
View ArticleRise in Auto Leads Via Mobile Devices Signals Consumer Experience “Nurturing”...
New York — January 31, 2018 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and data analytics provider with a focus on the auto industry, has identified a rising trend The post Rise in...
View Article4 Questions to Ask Before Celebrating a Marketing Success
It’s every dealership’s dream: You launch a new ad, or start advertising on a new platform. After just one week, the click-through rate (CTR) is 40% higher than all of The post 4 Questions to Ask...
View ArticleHave You Made Your Reservations for NADA Show 2018?
If you haven’t arranged your trip to NADA Show 2018 this year—March 22–25 at the Las Vegas Convention Center—now is the time. This will be a very important year for The post Have You Made Your...
View ArticleIt Pays to Go Small: Target Other Drivers in a Customer’s Household
Analytics, consumer insights, attribution: These are some of the hot topics we associate with big data. Companies spend billions on proprietary software and complex algorithms to collect and process...
View ArticleHow to Eliminate Your Customers’ Biggest Trade-in Objection
Every salesperson can attest to how difficult it can be to overcome the trade-in objection. More often than not, the customer’s vehicle isn’t worth as much as they think it The post How to Eliminate...
View ArticleAutoLoop Teams Up With Hyundai to Offer the Ultimate Service Lane Solution...
Clearwater, FL — February 9, 2018 — AutoLoop, LLC, the leading provider of automotive dealer service, sales, and marketing solutions, announced today that its proprietary service platform is now one of...
View ArticleHow Military Lending Act Rule Changes Will Affect Dealers
At the end of 2017, the Department of Defense (DOD) issued a new interpretation of the Military Lending Act Rule (MLAR). If you are unfamiliar with this rule, it contains The post How Military Lending...
View ArticleEFG Companies Cautions Retail Automotive Dealers, Lenders, and Partners to...
Dallas — February 13, 2018 — EFG Companies, the innovator behind the award-winning Hyundai Assurance program, today highlighted data security as one of the largest areas of concern in 2018 The post EFG...
View ArticleTap Into the Neglected 20% of Your CRM to Drive More Leads From Service
Dealerships that sell 100 to 150 cars a month must robustly work their assets to earn every dollar possible. As economics continue to squeeze our margins, no one can afford The post Tap Into the...
View Article5 Things Dealers Need to Understand About Big Data
With the NADA Show 2018 in Las Vegas a mere matter of weeks away, two words dealers are probably hearing a lot—and will hear much more often at the convention—are The post 5 Things Dealers Need to...
View ArticleComplí Helps Dealerships Assess Sexual Harassment Risk With Online Calculator
Portland, OR — February 15, 2018 — Complí, the automotive leader in workforce compliance and regulatory solutions, has unveiled a new resource to help dealerships uncover the harassment risks in The...
View ArticleOracle Data Cloud Launches Data Marketing Program to Help Savvy Dealer...
Redwood City, CA — February 21, 2018 /PRNewswire/ — Oracle Data Cloud today launched an advanced data training and marketing program to help savvy auto dealer agencies better use digital The post...
View ArticleTake Your Data-Driven Marketing to the Next Level
No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept, but its integral role and realization of the The...
View ArticleA Look Back at Automotive Retail in 2017 Reveals the Path Forward for 2018
When we look back at 2017, the best word to capture the year in automotive retail is fascinating. Between the drop in the record-setting 2016 sales figures to the uptick The post A Look Back at...
View ArticleIncrease Profits By Enhancing Your Culture Instead of Lowering Your Prices
By now, most dealerships have their 13-month financial statement in the books, and many dealer principals and GMs are saying, “We sold a lot of vehicles this year. Where did The post Increase Profits...
View ArticleDarwin Online Launches Exclusive Accessories Functionality With RevolutionParts
Iselin, NJ — February 27, 2018 — Darwin Automotive, a leading F&I software provider for the automotive industry, today announced it has developed an exclusive algorithm for RevolutionParts, the...
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