Study Finds Retailers See Over 20% Traffic Lift From Radio Ads, Including 32%...
Orlando — September 27, 2018 — TagStation LLC, owner of the Dial Report® radio measurement platform, announced today at Radio Show key findings from its new brand study that show radio The post Study...
View ArticleHow In-Market Audiences Boost Your Dealership’s Paid-Search Performance
Have you noticed a change to your Google Ads? I’m not talking about the recent rebrand the company announced. I’m talking about the all-new in-market audiences feature Google unrolled last The post How...
View ArticleWhat the Auto Finance Industry Can Learn From the Lessons of History
In our daily 24/7 news cycle, perspective can be fleeting. We fail to consider the ebb and flow of events, especially anything with political overtones. Although the world of finance The post What the...
View ArticleLead Provider Awards 2018 Winners
Conversica, the leader in conversational artificial intelligence (AI) for business and the only provider of AI-driven lead engagement software for dealerships, is proud to announce the winners of its...
View ArticleAuto Dealers Greet North American Free Trade Deal with Relief
Alexandria, VA — October 1, 2018 — After months of uncertainty, the American International Automobile Dealers Association (AIADA) today welcomed the news that the United States, Canada, and Mexico have...
View ArticleAuto/Mate’s Chief People Officer to Present “How to Win the Fixed Ops Talent...
Albany, NY — October 1, 2018 — Auto/Mate Dealership Systems’ Chief People Officer David Druzynski will present at the upcoming DrivingSales Executive Summit in Las Vegas, NV. In his session The post...
View ArticleHow Dealers Can Start Preparing for the Holidays Now
It’s the most wonderful time of the year—well, almost. It’s also the beginning of the most hectic and daunting period of time: fourth quarter, when dealerships are focused on hitting The post How...
View ArticleJGF Solutions Enables Dealers to Better Market Identity Theft Protection With...
Westerville, OH — September 27, 2018 — Over The Edge (OTE), creator of TecAssured, an e-rating and e-contracting software for the automotive industry and JGF Solutions, provider of identity theft The...
View ArticleHow AI and Intelligent Messaging Help Dealers Increase Sales and Service Revenue
The internet and social media have created a society of consumers who expect information immediately at any time of day or night. In an always-connected world, information is so readily The post How AI...
View Article5 Ways for Dealers to Build Trust With Today’s Savvy, Skeptical Car Shoppers
For many years, the relationship between customer and automotive salesperson could be adversarial. Some car car shoppers believed that salespeople were out to trick them, upsell them on things they The...
View ArticleHow to Turn One-Time Buyers Into Customers for Life
Most dealership marketing and sales efforts are geared toward getting the potential customer onto the lot, through the front door, and in front of a salesperson. The salesperson makes a The post How to...
View Article5 Steps to Tune Up Your Service Department Marketing
Not too long after the first auto dealer sold a new car to a customer, the dealership service department became “Ol’ Reliable” as a source of revenue and return business. The post 5 Steps to Tune Up...
View ArticleFrogData Named Finalist for Innovation Cup at DrivingSales Executive Summit
San Francisco — October 8, 2018 — Retail automotive data analytics vendor FrogData, a division of izmocars, announced today its selection as one of only five industry finalists for the The post...
View ArticleHow Today’s Auto Marketers Can Connect With Tomorrow’s Self-Driving Car Owners
Today’s automotive marketers face a unique challenge: They need to market cars to a growing audience of consumers who are eagerly anticipating the day that they no longer have to The post How Today’s...
View ArticleJumpstart Automotive Media Unveils New Insights on Frustrations That Both...
San Francisco — October 9, 2018 — A full 86 percent of consumers already have a price in mind for the car they want before visiting the dealer to test The post Jumpstart Automotive Media Unveils New...
View ArticleToyota CH-R Launch Campaign Powered by Outsell AI-Driven Marketing Automation...
Minneapolis — October 9, 2018 — Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced today with agency partner DSplus, that it was named the The...
View ArticleRoadster Launches New Desking Solution to Help Sales Managers Bring a New...
San Francisco — October 8, 2018 — Roadster, the leader in commerce solutions for car buying and leasing, today announced the rollout of its new Express Desking solution to help The post Roadster...
View ArticleBinary Automotive to Present Expert Panel Debating Price vs. Value at Fall...
Bedford, TX — October 10, 2018 — Binary Automotive Solutions today announced James A. Binkley and a panel of industry and telecom experts will explore the hot topic of price The post Binary Automotive...
View ArticleHow to Drive Consumer Connections With Content Marketing
When choosing a new car, consumers aren’t just looking for a vehicle that gets them from point A to point B, they are looking for a vehicle that represents their The post How to Drive Consumer...
View ArticleDigitize Your Dealership Operations Now to Be Ready for 2020—and Beyond
Dealership operations can often be a big ship with a small rudder. With all this movement in the technology revolution, what does it take to change course? The answer depends The post Digitize Your...
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