Cars.com Releases 2017 Year in Review
Chicago — December 7, 2017 — Millions of consumers spend time on Cars.com (NYSE:CARS) each month to shop, research and validate automotive purchase decisions. Today, the company debuted its Cars.com...
View ArticleAutoLoop’s New Third-Party Integrations Enable On-the-Spot ROs
Clearwater, FL — December 12, 2017 — AutoLoop, an industry-leading provider of automotive marketing solutions and customer relationship management software, announced today that recent third-party...
View ArticleOld-Fashioned Salesmanship Keeps You From Singing the Slow-Mover Blues
So, what does dealership inventory management have to do with advertising? A lot. This is one of the most common triggers for huge amounts of advertising dollars being wasted. Your The post...
View ArticleHow to Leverage Geofencing to Boost Conquest Sales
Achieving vehicle sales and service goals is becoming increasingly difficult. Your current customers may be looking at other options, while those that you’re trying to win over are targeted by The post...
View ArticleRouteOne Processes the Industry’s First Remotely Executed Auto Finance...
Farmington Hills, MI — December 14, 2017 — RouteOne has successfully processed the automotive finance industry’s first remotely captured, electronic customer signature on an indirect finance contract....
View ArticleHow Turning Down the Volume on Dealership Marketing Can Increase Its...
Less is more. It’s a saying we’ve all heard applied to so many facets of our lives, from candy consumption to the amount of cologne to apply. But are you The post How Turning Down the Volume on...
View ArticleDon’t Neglect the Relationship Part of Your Dealership CRM
Do you remember what your CRM does? If you say it’s for tracking ups, leads, sales, and customers, of course you’re right, but we sometimes forget the meat-and-potatoes purpose for The post Don’t...
View ArticleSpireon Adds New Monitoring and Workflow Features to GoldStar to Reduce Costs...
Irvine, CA — December 13, 2017 — Spireon Inc., a leader in connected vehicle intelligence solutions, today announced the latest enhancements to their GoldStar™ GPS solution for the vehicle finance The...
View ArticleGreen Car Sales to Hit New Record in 2018, According to Edmunds Analysis
Santa Monica, CA — December 18, 2017 — 2018 is looking to be the greenest year yet for the auto market, according to new data from Edmunds, the leading car The post Green Car Sales to Hit New Record in...
View ArticleA Better Car-Buying Experience Starts With Empowered Employees
After six years of strong sales, the auto industry is rightfully fearful of decline. A survey of recent car buyers by Deloitte Digital found that age-old complaints persist: Auto dealers The post A...
View ArticleLotLinx Announces Move to Bolster High-Conversion AMPs for Dealers
Chicago — December 20, 2017 — LotLinx, the industry’s #1 Automotive AI, today announced a new integration to strengthen its powerful CX-AMP Vehicle Display Page offering, a vital tool for The post...
View ArticleJumpstart Automotive Media Path to Purchase Insights: How the Recent LA Auto...
San Francisco — December 20, 2017 — Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, released new data showing the impact that auto shows’ changed approach is The...
View ArticleWhat Dealers Need to Know About Programmatic Solutions
While automotive marketers continue to advance their digital marketing and media strategies, there’s a lot they can learn from other sectors, such as retail, when it comes to aligning merchandising,...
View ArticleSet Your Dealership Up for Lifetime Profits By Giving Customers What They...
Customers . . . they seldom know exactly what it is they are looking for when shopping for an automobile. So, when they find something they like and they feel The post Set Your Dealership Up for...
View ArticleDecember Auto Sales Expected to Close 2017 on a High Note, Forecasts Edmunds
Santa Monica, CA — December 20, 2017 — Edmunds, the leading car shopping and information platform, forecasts that 1,587,640 new cars and trucks will be sold in the U.S. in The post December Auto Sales...
View ArticleHow You Can Generate Synergy Between Sales and Service
In your dealership, who is engaging your customers and representing your brand? Is it the sales staff on the showroom floor? The receptionist? The giant inflatable gorilla? The answer is The post How...
View ArticleAdvertise Authentic Experiences to Drive Shoppers to Your Dealership
Across the country, car dealers have often been the butt of jokes, groans, and face palms for their earworm radio jingles and cringeworthy TV ads. Although these commercials might catch The post...
View ArticleMake Local Search a Priority in Your Marketing Strategy
According to by BIA/Kelsey’s “Insights into Local Advertising—Automotive Vertical” report, automotive dealers and manufacturers are projected to spend $12.06 billion on local advertising in the U.S....
View ArticleInternational Nameplate Auto Sales Declined Slightly in 2017, Reports AIADA
Alexandria, VA — January 4, 2018 — The American International Automobile Dealers Association (AIADA) today released December sales figures for the international nameplate auto industry. Brands sold by...
View Article3 Steps to Achieve Profitability in 2018
Do you ever wish you had a key to unlock some of the great mysteries of the world? Is there a believable explanation for the five-ton statues that dot the The post 3 Steps to Achieve Profitability in...
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